What should I learn about my potential customers? Who has the desire and the ability to purchase this? What does it cost me to acquire a customer? How long do I have their business? How often will they purchase from me?
Lesson: Find those people who are currently struggling with the problems and pain points from the Problem Chapter. Schedule a time to meet/chat/email these people and learn as much as possible from them.
- Rank their problems\
- Target a small group of users
- What are they paying for currently
- How much time are they spending on this
- What have they tried to fix the problem