Slice bread, peanut butter and jelly, spaghetti and meat balls. My new idea for a company is the best things since. Ya, you get the point. It doesn’t matter how much money I spend, because idea is the bee’s knees. I am awesome and everyone loves it. Even my mom. Ugh ohhh.
So, what happens when I launch and sales don’t roll in? This is the story about how the shiny new shoes at the shoe store aka Briefcase launched and sales weren’t what they thought they’d be.
They teased, they dripped and even got great feedback before hand. Everyone wants it! But when the doors opened, no one bought it. How can they fix it? thebriefcase.co