Erik Olson of 80|20 teaches us how to start an agency in this workshop. He covers topics like how to find, run, and get paid for your projects. The “build it and they will come” model rarely works, so it is important to have a marketing and sales plan in place before you start building. Also rare, is getting work simply dropped in your lap, you have to put in effort in networking, getting referrals, and building a reputation in order to keep a steady stream of work coming in. Who should care about this workshop? Freelancers, independent consultants, small agency owners, and anyone who aspires to work for themselves.