We’ve talked a lot about sales, and the sales funnel. But, the next step is how to turn your sales funnel into a revenue model. Each step of the sales funnel should have some barrier to entry that refines your audience into customers with each step they take into the funnel. You should aim to have about 10% of the people that go through your funnel to end up turning into customers, which means you need to start vast and broad, and end up with your real customers. The people that make it through the funnel will also reinforce your idea of who you should be targeting from the beginning. So, each cycle through the sales funnel will make your process more efficient.
With Zack Miller of Hatch.