You’ve worked hard to get your local newspaper to feature you. Guess what, nobody saw it. Okay, maybe a few people did, but you can’t expect that this feature is going to immediately result in sales. Instead think of it as your top of the sales funnel and funnel folks into the path you want them too. And it makes sense too, because likely they press you got was produced for a broad business audience or not a business audience at all.
It’s impressive to your target customers that you’ve been featured. It makes them look at you as an authority. I would be willing to bet its the same scenario as receiving an introduction from someone that you respect. But, just because someone says, ‘Hey meet John’, it doesn’t mean that all the work is done, rather it means it has just begun.
This workshop, ‘The 8 Knock-Em Out of the Park strategies to leverage the work, press + testimonials you already have you triple your business exposure,’ will give you strategies to leverage press, testimonials, existing work, social reviews, pop-ups on your website, podcasts, blog posts and tv interviews to push your audience through the exact path you want them to head down.